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A new way to enjoy awamori
Jiyugaoka Roll Shop ✕ Yaezumi Sake Brewery
Introducing collaboration sweets
Limited time release
We have captured the alcoholic beverages loved by the Yaeyama Islands in Okinawa Prefecture into a delicious roll.
A new way to enjoy awamori.
Please enjoy a relaxing time on the island with us.
Jiyugaoka Roll Shop × Yaeizumi Sake Brewery × Industrial Management University
Awamori is Japan's oldest distilled alcoholic beverage and has been loved by Okinawans for over 500 years.
However, in recent years, due to the diversification of types of alcohol and consumer needs, the custom of enjoying awamori has been decreasing.
“I want more people to enjoy this historic awamori!”
"While expanding the possibilities of sweets, I also want to protect the traditional culture of awamori."
This awamori roll was born from this idea.
The raw material used is awamori from Yaezumi Sake Brewery on Ishigaki Island, which produces sake that combines tradition and innovation.
Awamori patisserie, chantilly made with awamori and mascarpone, and awamori ganache wrapped in chocolate dough.
Normally, half of the milk used to make patisserie is replaced with awamori, resulting in a fruity and mellow awamori flavor that allows you to fully experience the gorgeous aroma of awamori.
The milky sweetness of rich chocolate and mascarpone further enhances the refreshing taste of awamori.
Whether you're a lover of sweets or sweets, you're a regular drinker, or you're not familiar with awamori.
Why not spend a relaxing time with this product and think about the warm atmosphere of Yaeyama, the history of awamori, and the people who have continued to preserve it for a long time?
It will be on sale for a limited time, so please purchase it at the Jiyugaoka Roll Shop.
－ Message －
from Jiyugaoka Roll Shop
Awamori is Japan's oldest distilled alcoholic beverage, and is a testament to its history dating back to the Ryukyu Dynasty.
The seeds of awamori that have been cultivated over the years continue to this day, and it is a valuable form of communication that allows us to enjoy and feel its message even today.
In order to enjoy its strong presence and aftertaste, we have created a roll cake that gently wraps awamori in mascarpone cheese and crème patty cher.
- introduction -
This sweet was created by students at Sanno University while working on a Jiyugaoka sweets promotion class with the theme of ``Branding the city of Jiyugaoka using the content of sweets.'' This product was created through a collaboration between Jiyugaoka Roll Shop, Yaeizumi Sake Brewery, and Sangyo University.
Awamori is the oldest distilled alcoholic beverage in Japan, originating in Okinawa. It is said that production began when the Ryukyu Dynasty traded with foreign countries and imported sake brewing techniques and tools. During the Edo period, it was treated as a gift to the shogunate and a gift to entertain guests.
After that, manufacturing was placed under the control of the dynasty, but it developed together with the people of the island and its various histories, and is still passed down as a traditional culture that continues to this day.
Although awamori has been loved for a long time, as time passes, more and more people are becoming unfamiliar with it. Behind this is a variety of factors, including an increase in the variety of alcoholic beverages and the diversification of consumer needs as the market matures.As a result of a complex combination of these factors, the number of opportunities and people to enjoy alcohol has decreased. It is said that there are.
On the other hand, in the sweets market, which is popular among women and young people, the combination of "alcohol and sweets" is becoming more common, with wine and sweets being paired and many products using alcohol being created. there is.
However, there are many types of "alcohol" and "sweets", which is why the combinations are endless. Even in today's mature market, there is still room for development.
This project was born by focusing on these two points and thinking that ``By combining Okinawan traditional culture called awamori with sweets, we can create an unprecedented synergistic effect.''
The awamori used this time is from Yaesumi Sake Brewery on Ishigaki Island.
After its establishment in 1955, while valuing traditional manufacturing methods such as direct kiln distillation that has been handed down since ancient times on Ishigaki Island, the company was the first in the industry to carry out long-term storage in Western liquor barrels, and to use purified typhoon rainwater. This is a sake brewery with an innovative side, such as using it for making awamori.
The numerous awards that have been won in global competitions demonstrate the strong commitment of craftsmen and the high quality and taste that is appreciated around the world.
The ``Awamori Roll'' was created by using plenty of awamori from Yaezumi Sake Brewery and combining it with Jiyugaoka Roll Shop's signature roll cake.
We hope that this product will not only create a new way to enjoy sweets, but also help preserve the traditional culture of awamori.
Sales place
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Jiyugaoka Roll Shop JIYUGAOKA ROLLYA
1-23-2 Jiyugaoka, Meguro-ku, Tokyo 152-0035
Business hours: 11:00-18:00
Closed: Wednesdays and 3rd Tuesdays of the month (other temporary closures may apply)
Eat-in: None
HP: https://www.jiyugaoka-rollya.jp/
access
Train: 8 minutes walk from the front exit of Jiyugaoka Station on the Tokyu Toyoko Line
With your back to the front exit ticket gate of the station, turn to Jiyūdori from Hinoki-dori (the street facing Jiyugaoka department store) on the right side, and it will be on your left just past Kameya Mannendo's main store.
Parking: None
