A new future delivered from Jiyugaoka
#Sweets Promotion
Jiyugaoka sweets promotion
Activity report
case2
Jiyugaoka Roll Shop × “Kuromitsu-hime” from Ishikawa Prefecture
Collaboration sweets
End of Sale
Thank you very much for your interest in our products!
A plan to maintain and expand Chef Tsujiguchi's community
Jiyugaoka Roll Shop x Ishikawa Prefecture's "Kuromitsuhime"
Introducing the collaboration sweets
limited-time offer
Jiyugaoka Roll Shop × “Kuromitsu-hime” produced in Ishikawa × Sangyo-no-Management University
An exquisite experience at Princess Kuromitsu
Offering luxurious sweets and community
Chef Tsujiguchi
Fans of
Chef makes
of sweets
Fans
Tsujiguchi
Community
In order to revitalize the area of Jiyugaoka, I believe it is important to strengthen the connections between residents.
Therefore, we aim to expand the community by utilizing the existing community created by Chef Tsujiguchi and creating a space where residents can actively participate.
However, communities are difficult to maintain, and if not maintained, they will decline.
Therefore, we wanted to create emotional value and encourage customers to continue purchasing the product.
As students, we provide the entry point and create an environment where anyone can easily participate.
This time, we thought that by becoming a member of Jiyugaoka Rollya's app, they could join the Tsujiguchi community.
┃Jiyugaoka Roll Shop members app members-only special offer
Implementation period October 13-November 17
①Application members and newly registered members
→A candy gift coupon present at checkout (Newly registered customers will receive the coupon the following day.)
2) Official Instagram followers of Jiyugaoka Roll Store
→2) Followers of Jiyugaoka Roll-Ya's official Instagram page will receive double points at checkout.
Instagram
3) Post black fig cream puffs on Instagram
(2) Followers of Jiyugaoka Roll-Ya on Instagram→2X points at checkout until November 12
(Show the uploaded Instagram screen at checkout)
iOS
Android
Kuromitsu-hime, a brand food of Hodatsushimi-cho in the Oshimizu district of Ishikawa Prefecture, is used as an ingredient. Kuromitsu-hime is a difficult plant to cultivate because its branches grow vigorously and do not bear much fruit. Therefore, if you apply fertilizer without thinking, you will end up with almost no fruit. The amount of fertilizer must be adjusted according to the climate and rainfall of the year. Unlike ordinary figs, they are rich in nectar, with a sugar content of more than 20 degrees Celsius and a soft pulp with a sticky texture.
Fig pastry and crème chantilly are piled on top of the well baked puff pastry. The finishing touch is a luxurious garnish of black figs.
We hope that through this sweet, Chef Tsujiguchi's community will increase and the connection between the residents of Jiyugaoka will be further deepened.
┃Thoughts on Princess Kuromitsu
We decided to use ingredients from Noto, a region with which Chef Tsujiguchi is very familiar, to contribute to the reconstruction of the region. In the Noto Peninsula, there is a fantastic black fig that only a limited number of producers can grow. Unlike ordinary figs, they are very attractive because of their high sugar content and sticky texture. Chef Tsujiguchi has taken these rare black figs and made them into something even more special by not only making them into sweets, but by further modifying them into sweets. Kuromitsu-hime” is a product of our desire to spread the charm of the Noto Peninsula and to contribute to the revitalization of the region. Princess Kuromitsu is also very valuable and important for the expansion of Chef Tsujiguchi's community and the development of the city of Jiyugaoka. We believe that through this sweet, Chef Tsujiguchi's community will increase and connections will deepen, bringing together people who love the town of Jiyugaoka!
┃Message from Chef Hirohiro Tsujiguchi
Cream puffs made with Kuromitsu-hime, a rare black fig produced in Ishikawa Prefecture, which is called “black diamond” due to its high sugar content. The puff pastry is well baked, layered with fig custard cream and smooth whipped cream, and decorated with black figs to finish.
The black figs, the main ingredient in the cream puffs, come from the Noto Peninsula, which is also a disaster-stricken area. In order to keep the disaster from fading away and to let people know more about Noto, we developed these sweets using Noto ingredients together with the students of SANNO University's “Sweets Promotion” course.
┃Message from Doctor Eri Furuyama, Jiyugaoka Clinic
Figs are very rich in vitamin C, dietary fiber, and iron, all of which are good for beauty.
Vitamin C is one of the most popular vitamins good for beauty, and prevents blemishes and dullness. Dietary fiber improves the intestinal environment, and iron is an ingredient that women who tend to be deficient in iron should be especially conscious of taking. Potassium helps prevent edema.
Furthermore, black figs contain more anthocyanin, a type of polyphenol, as a black pigment than ordinary figs, and thus have a stronger antioxidant effect. They provide delicious support for beauty and health.
┃Product details and sales information
自由が丘ロール屋 JIYUGAOKA ROLLYA
1-23-2 Jiyugaoka, Meguro-ku, Tokyo 152-0035
Business hours: 11:00-18:00
Closed: Wednesdays and the 3rd Tuesday of the month (and other occasional holidays)
Eat-in: No
HP：https://www.jiyugaoka-rollya.jp/
Access
Train: 8 minute walk from the front exit of Jiyugaoka Station on the Tokyu Toyoko Line.
With your back to the main exit ticket gate, turn right onto Jiyu-dori from Hinoki-dori (the street facing Jiyugaoka Department Store), and you will find us on the left side of the street, a short distance past the main branch of Kameya Mannendo.
Parking: None
Product Information
Product name: Black fig cream puff
Allergy: milk, eggs, wheat, soybeans, apples
Shelf life: Within the day
Storage method: Refrigeration required
Sales Schedule : Available from October 13th Sales ended on November 17th
Price : 680 yen (tax included)
End of Sale
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