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A new future delivered from Jiyugaoka
JIYUGAOKA
SWEETS
PROMOTION
since 2019
Mr. Hironobu Tsujiguchi x Jiyugaoka x SANNO
Jiyugaoka is home to many famous and popular sweets shops, such as Mont Blanc, a long-established Western confectionery store that originated Mont Blanc cake, and Jiyugaoka Sweets Forest, Japan's first sweets theme park.
<Jiyugaoka Sweets Promotion> is a project in which students learn the secrets of promotion from Hironobu Tsujiguchi, a world-renowned super pastry chef representing Japan, and work primarily on branding the city as the city of sweets, ''Jiyugaoka.''
The project is a collaboration between Mr. Tsujiguchi, who is the owner-chef of the Western confectionery store Mont Saint Clair and Jiyugaoka Roll Shop in Jiyugaoka, and is also involved in product brands, regional promotion, and corporate production, both Western and Japanese, and Jiyugaoka's shopping district. It is.
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自由が丘スイーツプロモーション
project
― Project ―
プロジェクト一覧
01
JIYUGAOKA × Mystery solving
We will give away prizes by lottery from those who clear even one route!
──────
This is Jiyugaoka's Whip Run Detective Agency, where you work as an assistant.
One day, as Christmas approaches, a letter arrives at the Whiprun Detective Agency.
In the letter,
“Savory Phantom Thief who receives ○○○ sweets on Christmas night”
It was written.
You decide to stop the phantom thief together with Whiprun and his friends.
What is the thief planning to steal? What is the purpose of the phantom thief?
──────
Event period: 2023.11.3Fri.-12.17Sun.
02
Collaboration Sweets
Jiyugaoka Roll Shop, Yaesen Sake Brewery
A project has been launched that allows you to experience sweets education through videos.
In the videos that will be released from December to February, you can learn about the creativity, etiquette, organizational skills, action, and hygiene required to make sweets.
In the last video, there is also a message from Chef Tsujiguchi!
Let's all aim to become sweets masters!
03
Sweets Master
A project has been launched to allow people to experience sweets education through videos.
In the videos, which will be released from time to time from December to February, you can learn about the "power of conception," "courtesy," "power of arrangement," "power of action," and "power of hygiene" necessary for making sweets.
The last video includes a message from Chef Tsujiguchi!
Let's all aim to become a sweets master!
04
Alico Rouge
Cakes we want to deliver to people who care about their health
Nowadays, many people are concerned about their health. For this reason, some people may hold back on sweets or eat while worrying about their sugar intake.
With this realization in mind, we wanted to create sweets that even those who care about their health can easily eat, with the concept of ``creating a future where people can eat sweets with peace of mind.''
And thus, “Alico Rouge” was born.
05
Sweets education
Sweets education is the development of planning skills. Steps are required to create delicious and beautiful sweets.
Not only do they experience the success of making sweets, but they also feel the value and meaning of their existence by giving the sweets as gifts and making their anniversaries meaningful through sweets. Cultivating such small minds is the value of sweets education.
I would like both mothers and fathers to learn this method so that they can pass it on to a variety of children.
Click here for recipe video
06
recreation
The "Sweets Quiz" that has been posted on insert flyers and on the website since April 2020 will be renewed from October!
"Anagram game" and "word search game" are posted alternately every month.
You can learn from sweets from more perspectives than before, such as countries, the equipment used to make sweets, and events, and it's amazing how familiar "sweets" can lead to such a wide range of learning! It will also be a discovery.
Let's have fun trying out the sweets quiz to exercise your brain or study with your family and children!
07
Re-distributing the charm of Jiyugaoka with sweets and beauty
This project was started by students who wanted to ``re-promote the charm of Jiyugaoka.'' Jiyugaoka is famous as a city of sweets, and at the same time, it is also a city with a strong interest in beauty. However, as there is an image that "sweets are the enemy of beauty," "sweets" and "beauty" have a contradictory relationship. Therefore, we thought that if we could promote these two strengths at the same time, it would be the best promotion for the city, and this product was born.
With “Low Carbohydrate Terrine Chocolat Moringa” at the forefront, the “Beauty” x “Sweets” project will continue to grow.
08
SDGs awareness project born from the thoughts of students
6.46 million tons per year. This is the amount of "food loss" produced in Japan. This number is among the highest in the world. We have started a project to improve this food waste problem. In this project, we will be distributing "ZENB" original arrangement recipe videos by Hironobu Tsujiguchi, a world-renowned super pastry chef representing Japan. Through ZENB, a brand that shares the idea of ``cherishing ingredients,'' and videos, we aim to improve each household's awareness of ingredients and realize a sustainable society.
講師紹介
Lecturer introduction
― Teachers ―
Hironobu Tsujiguchi
Pastry chef/chocolatier
A pastry chef and chocolatier who has represented Japan in international confectionery competitions such as the Coupe du Monde and has won numerous championships.
Currently, it operates 13 brands with different concepts, including Mont Saint Clair (Jiyugaoka, Tokyo).
At the chocolate fair presented at the Salon du Chocolat Paris, it has received the highest rating for six consecutive years since 2013.
In 2019, the 25th anniversary year, Club des Croqueurs de Chocolat won the Best of the Best Award for the best chocolatier we encountered. In 2015, it won the gold medal in the chocolate bar category at the International Chocolate Awards.
In addition to implementing the "Sweets Concierge Certification", the Japan Sweets Association advocates "Sweets Education" to develop people through sweets making.
He serves as a visiting professor at Sanno University, where he supports classes in which students promote Jiyugaoka, the city of sweets, from a unique perspective.
Chef's Column on Recipes
Toshikazu Sasaki
Asahi Shimbun ASA Jiyugaoka Representative
Aiming to be a community-based dealership."
In 1967, my father put down roots in Jiyugaoka as the owner of an Asahi Shimbun newspaper store, and now I am the second generation.
I want to be a company that is always in contact with the local people, that enlivens the town together, and that can be of service to the community. We also aim to be a company that always supports the community by making the most of our network of many dealers.
2018 "Jiyugaoka Event Collaboration" Advisor
2019 "Jiyugaoka Sweets Promotion" Advisor appointment
We provide our company's environment as a place for Sanno University students to learn the know-how and production techniques to spread their plans to society and the local community through newspaper inserts and web advertisements.
Main support:
Advice on the process of production (newspaper inserts) and advertising, using Adobe Illustrator (software) and printing presses.
Provision of the "ASUN jiyugaoka" website.
Toshikazu Sasaki
Asahi Shimbun ASA Jiyugaoka Representative
Aiming to be a community-based dealership."
In 1967, my father put down roots in Jiyugaoka as the owner of an Asahi Shimbun newspaper store, and now I am the second generation.
I want to be a company that is always in contact with the local people, that enlivens the town together, and that can be of service to the community. We also aim to be a company that always supports the community by making the most of our network of many dealers.
2018 "Jiyugaoka Event Collaboration" Advisor
2019 "Jiyugaoka Sweets Promotion" Advisor appointment
We provide our company's environment as a place for Sanno University students to learn the know-how and production techniques to spread their plans to society and the local community through newspaper inserts and web advertisements.
Main support:
Advice on the process of production (newspaper inserts) and advertising, using Adobe Illustrator (software) and printing presses.
Provision of the "ASUN jiyugaoka" website.
Yasuki Nishimura
Advisor / used bookstore owner / Jiyugaoka shopping district board member
He is the third generation owner of Nishimura Bunseido, an antiquarian bookstore established in 1948 in Jiyugaoka.
He has been collecting and researching materials related to Jiyugaoka, taking advantage of his position as an antiquarian book specialist.
In recent years, he has been focusing on the business of "coordinating spaces with books," and has established LIBRO STYLE Co.
He is also the editor in chief of "Jiyugaoka Official Guidebook" and "Whiplin's Jiyugaoka Wall Newspaper" at Jiyugaoka Shopping Street Promotion Association as the director of publishing and planning division.
Since 1998, he has been teaching classes such as "Jiyugaoka Event Collaboration" and "Jiyugaoka Sweets Promotion" as a concurrent lecturer at Sanno University.
He has appeared on TV and radio, written and published articles in magazines, and given numerous lectures.
I like old books.
I like Jiyugaoka.
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